Subscriber Discussion

"Somewhat Ridiculous" - Research Service Pricing Per Report

UI
Undisclosed Integrator #1
Apr 27, 2022

At the lower cost option for 10 reports I would be done for the year in a short time. I tried to open 2 reports over the last 2 days so that plan is going to just be a dangling carrot. To say to myself, "I would like to read that one but trying to save my clicks" is somewhat ridiculous.

NOTICE: This comment was moved from an existing discussion: The IPVM Research Service Explained

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JH
John Honovich
Apr 27, 2022
IPVM

#1, thanks for sharing. I made this its own discussion since the previous one is long and this is a good point to consider.

Think of this as a buffet vs an a la carte restaurant. Buffets are good because you can eat anything and as much as you want. Buffets are bad because food quality is typically inferior or the buffet price is extremely expensive.

We aim to be like an a la carte restaurant where we are incentivized and rewarded for publishing high-quality reporting.

While we offer an all-you-can-eat price still, $2,000 per user, that's a high price for smaller businesses, so we added limited access options which have much lower pricing but also much more restricted access.

I do believe (beyond IPVM, information generally) that the model for high-quality niche reporting and research will move in the direction we are heading because a low-price, buffet-style model encourages providers to deliver reduced quality work.

Our per-reporting price is effectively ~$30, so our thinking is that even for small businesses if you are really considering using, partnering, or competing against a certain company/product, that's very little money compared to how much you can make from what our research delivers. Some reports you read may have no impact on you, but taking in groups of 10 (our starting point), we are pretty confident that working professionals will get more than ~$300 in value for every 10 Research Reports consumed.

Happy to discuss/debate this etc.

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Jim Beeler
May 04, 2022

Was going to signup for the research but am still confused. If I go to your article "

Camera Analytics Shootout 2022"

and I want to compare a couple different Hanwha cameras to say Dahua, is that one report I am using or one for each camera? This article says it compares 30+ cameras. Do I get access to all the cameras for the count of 1 or do I use all 10 by browsing?

UM
Undisclosed Manufacturer #2
May 04, 2022

Camera Analytics Shootout 2022 is 1 report/article.

In the article they compare/review 30+ cameras.

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UI
Undisclosed Integrator #1
May 05, 2022

The food reference isn't a good analogy. I went to a Yankee game last week with box seats and the buffet. The steak and sushi were top notch and the beauty of it was I could have a little bit of this and a little bit of that and didn't get charged for everything I tried. I was happy to pay one price even through it was higher than ordering off the menu unlike these lower tier IPMV reporting plans. If I didn't like my choice I moved on to something I did and didn't have to pay more. Not every report is worth close to $30 and after I click in it's too late. I can't send it back like when I order off of the ala carte menu. I would probably be limiting out on reports already in this short time and would have to be very selective in my clicks.

The new reports are pretty much the only thing I am interested in personally. Great you can see all of the old stuff but who wants to read old news? I think we have been a subscriber since almost the beginning so all the existing content is not worthwhile to us but maybe I'm sure the new subscriber would get some value from that. A substantial price increase at a flat rate would have been a better play but this hokey rate depending on the size of the company and such sounds like something cooked up in the inner offices of our current Presidential administration. Even the dramatic increase in price to get all access for the small company like us isn't something that ownership will approve. And for that reason we're out.

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JH
John Honovich
May 05, 2022
IPVM

I went to a Yankee game last week with box seats and the buffet. The steak and sushi were top notch and the beauty of it was I could have a little bit of this and a little bit of that and didn't get charged for everything I tried

How much did you pay? I am curious how much the Yankees charge for something like that.

I think we have been a subscriber since almost the beginning

You have had a personal plan since 2010. We have also given you at least $500 in subscription credits during that time for commenting and surveys.

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UM
Undisclosed Manufacturer #2
May 05, 2022

That is interesting that you don't use the old reports. I find that I search for old discussions and reports all the time. Someone will ask about a competitor or other brands of cameras with feature X, or a complimentary product. Just yesterday, a coworker asked about a topic, so I did a search for 30 seconds and had 10 articles to discuss.

Finding who is using what tools, software, etc. with a quick search can save me time searching out there on the whole web...

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JH
John Honovich
May 05, 2022
IPVM

I find that I search for old discussions and reports all the time. Someone will ask about a competitor or other brands

We've heard both approaches (existing posts are worthless vs we search for existing posts regularly). I don't know the percentage breakdown between the two.

I think many people who say the existing posts are worthless or info+ is worthless are doing this to attack / express their displeasure at the change, rather than truthfully not reading / using them (this we can clearly see numbers/usage).

Overall, though, I don't see any instant way to solve this. My belief is that over time (weeks, months, etc.), people will figure out what is the truth for them personally. Some people will find they are right, IPVM is worthless to them and they never have any more need to read IPVM. I think most will realize that IPVM does provide value and that by not having access for some period of time, the value of IPVM will become clearer.

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Jeffrey Hinckley
May 09, 2022

Bummer. I guess I have not logged in for several weeks. My IPVM invoices go back to February 2010. It was $30 at that time but went down to $20 in 2015. I was having no issues with the $30 in the early years. I will not be paying the high costs for the tests (I found this after being denied to look at some recent tests.....Huh?). It sounds like this change is set in stone, but you have one vote from me to increase costs for everything rather than have a tier.

JH
John Honovich
May 09, 2022
IPVM

I was having no issues with the $30 in the early years

That was $29 per month, I just double checked.

For Research 10, it is now $480 per year, equivalent to $40 per month, which, given inflation, is actually less now than then.

The tiering / read counting is important now because we offer so much more than a decade or even 5 years ago.

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Jeffrey Hinckley
May 12, 2022

I believe $480 would give me only 10 reports per year compared to unlimited before, which is really not apples to apples. I would not be able to investigate reports of technologies that in the past I would casually research (I am a 1-4 time a month IPVM reader). In addition to this, I have been working for one of the larger security integrators in the US for the last year, so would not really qualify for individual or small business rates. That pricing is a little unclear.

JH
John Honovich
May 13, 2022
IPVM

one of the larger security integrators in the US

Our position there is that large security integrators can use IPVM profitably and therefore should pay accordingly for the value we provide to their companies and employees.

The goal of the $480 Research 10 is to help solo and small integrators that otherwise would not be able to afford what mega integrators can.

CH
Corbin Hambrick
Aug 09, 2022

So no tiers? Just one option of $1000/month?

No thanks. I'd prefer the tier even if it means I have to make hard decisions on if I want to use one of my 10 annual golden tickets on an article or not.

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