With fewer new products and more information disclosed online before hand, the value of going to trade shows has diminished.
There's just not much important news to cover at such shows that need to be gathered at the show. So we wind up getting photos or videos of nonsense like the fake Austin Powers or the stupid Milestone coupon, etc. People do read it - there is that (the ISC West 2015 show report got 10,000 reads).
But what's the bigger point? I feel more and more it's just gawking at foolish things. I find it draining and not sure how it helps advance our members or the industry.
Looking at IFSEC right now, it seems similar. There's no real news being made.
To be clear, I understand why people working on deals / partnerships go to trade shows. The issue is about IPVM's role / value in going to shows.
ASIS 2015 is coming up in September in Anaheim, which raises the question. Vote below: