Should Integrators Give Out Gift Cards?

The "Security Marketing Guru" has a post advocating giving out gift cards, saying:

The gift cards are viewed to be much more valuable than a simple coupon or a discount – or even a free monitoring offer. They look like a real gift card and, for all practical purposes, customers treat them like a real gift card.

The only difference is the security dealer gives the card specific uses, for example, “good for new security installation or security upgrades, one use only, not valid with other offers.” This is spelled out on the back of the card to keep the offer from getting abused.

What do you think?

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