Should Companies Require Contact Information To Download Marketing Material?

Interesting LinkedIn post from Lyft's CISO:

Personally, I find these barriers to be quite annoying, made more so by the fact that typically the information is often superficial and short. In particular, the requirement for phone number and mailing address raises concerns. Email only is not a big deal.

On the other hand, surely some companies find this a profitable way to generate and warm leads.

What do you think? Worth annoying and turning away some prospects?

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