Send Out 300 Bottles Of Champagne And Watch The Deals Come In?
An interesting experiment from a Chief Revenue Officer raises questions about what free gifts to send (and for comparison, Verkada Offers Public School Employees $100 for 15 Minute Calls).
The former CRO for Brex, a credit card targeted at startups explained how they closed 169 deals by sending 300 bottles of ~$50 champagne:
* ******* *** ****** * ** not **** *** ********** **** ** for *** ******* ******** ******** ****. Companies **** *** ******* ** ***** are ********* ***** *** **** ****** processes (*** ******* ***** *** ****** things **** ***** ** ********** ******), so *** ******* ********* ** ******* a ****** ** ********* ** ****** to ** ****** **********.
* *** ** *** ********* ****** story -******* *********** ***** *********** ****** ** Champagne ** ********** * *** ********* ******* **** the ******.
** *** ***** **** * ***** -**** ******* * ***** ** ********* Help *****? **** (********) ****** **.
******* **** *** ***** **** ** a ******** ** *** **** *******?
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**** ****** **** ** *********** ***** campaign. **'* *** **** ***** ****** out $** *******, **** **** **** out ************ ** *********/******** **** *** recently ******** * *********. **** ******** made **** **** **** ********* ** somebody ************** ****.