Sell Security Systems Using Door Hangers?

JH
John Honovich
Jul 24, 2018
IPVM

Jake Voll posted on LinkedIn about an interesting tactic to sell systems. They hung door hangers saying “Switch to $19.95 Alarm Monitoring!” for homes that had existing security systems yard signs. Recipients then called into them, with Voll calling the program 'very successful'.

What do you think? Good idea?

You could perhaps apply it to video systems as well. See a Hikvision system "Switch to a video system not made by the Chinese government". Or see an Axis system "Switch to a video system that's 80% less", etc.

The general approach of seeing what customers already have and then targeting a pitch for them to call you back seems sensible to me.

UI
Undisclosed Integrator #1
Jul 24, 2018

They can work, so does telemarketing and door knockers. 

However I must not be that customer because I have had all of the above for a multitude of services over the years.  

To date....not one sale. 

When I reach out, I buy.

Correction.....the Kirby guy got to my wife before I could interject. 

SD
Shannon Davis
Jul 24, 2018
IPVMU Certified

This worked well along with door knocking back in the late nineties for sure especially when the average monitoring rate was $32.95 with a 3 year contract. Fortunately haven't been in that market for over 15 years.

Avatar
Ari Erenthal
Jul 24, 2018
Chesapeake & Midlantic

I worked in retail for a long time, which is a numbers game. Let's say 10% of people in my store could potentially be convinced to buy something from me. That means I need to talk to 100 people today to make 10 sales. 

Same thing with these door hangers. Let's say he has a 5% conversion rate- a guess, but a reasonable one. That means he needs to hang 500 of these things to make 25 sales. 

Can his crew hit 500 houses in a day? How much does that cost? 

Lets say he charges $20 a month. Those 25 new accounts are bringing in $500 a month.

Lets say he has five guys papering doors, each getting paid $100 a day. 

So he paid $500 to bring in $6,000 per year (not counting whatever it cost to actually print the things, or what it cost to send techs out to all those houses, or what it cost to enter all the data). It costs, say, two or three months of revenue to acquire those customers, but then he has those customers paying him something every single year until their contracts expire. 

Not bad for a day's work. 

New discussion

Ask questions and get answers to your physical security questions from IPVM team members and fellow subscribers.

Newest discussions