Need some advice folks.We are looking to advertise for an industry.. Alexa ranks the website at 32,000 in the US, IPVM is at 52,000, techcrunch is just under 500. It's a quick service industry much bigger then security so the numbers are not fair. Cost is $6000 for a sposonserd article with a gurenteed of 1,000 leads.. But I tried a smaller experiment and the leads are people that clicked.. so they are more like email addresses rather then leads... But they are still valiable.
This puts this at $6 an email while industry average is $0.50. but this could be a good PR stunt... What is your advice?