Selecting An Online Magazine To Advertise

Need some advice folks.We are looking to advertise for an industry.. Alexa ranks the website at 32,000 in the US, IPVM is at 52,000, techcrunch is just under 500. It's a quick service industry much bigger then security so the numbers are not fair. Cost is $6000 for a sposonserd article with a gurenteed of 1,000 leads.. But I tried a smaller experiment and the leads are people that clicked.. so they are more like email addresses rather then leads... But they are still valiable.

This puts this at $6 an email while industry average is $0.50. but this could be a good PR stunt... What is your advice?

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