IPVMU Certified | 04/12/14 12:31am
Simple names are so much more efficient. Spelling out long names over the phone gets very tiresome, for both the talker and listener.
I worked for a company that violated numerous points above. In the late 90s, it made logical sense, and was categorically helpful when organizing domains (ie: securitycowboys-usa.com, securityhombres-mexico.com, and so on) but it was a total pain to convey in spoken word, and if you're selling, making business easy with your company is important. The hyphen is a real killer.
FLIR Security | 04/12/14 05:03pm
As the former owner of trianglevideosurveillance.com I can attest to the pain mentioned above that follows when choosing a stupidly long name.
...and it didn't help any that 75% of the human population (apparently) can't spell the word 'surveillance' :(
but I had a kick-ass logo! (and I am particularly fond of my original tag line) :)
I'm flummoxed, are you asking for actual domain names? Or is it just rules of thumbs?
If its to find names, I'd like to think I can come up with a catchy one now and again, but it helps a to know a little about the company.
tissuesamplesfromthecraterwall.net. Yeah, I own it. Made it up as a joke in a presentation, then bought it when I realized it was valid. And nobody ever complained to me about the hyphen in "sparring-program.net", it kinda makes it read better, we think.
Domain name suggestions if you're not looking for giggles:
- don't pick something you're likely to see as an issue in an ipvm.com post (listen to all the above comments)
- do NOT use cute word variations. rent-a-guardz.net is not cool. use "guards".
- Do not add "go" or "global" or other adjectves to your name.
- be brave and use 21st century marketing logic when choosing a TLD - .com is so last century. .net is not cool. .org is downright lying unless you're a nonprofit. .locksmith or .us or something like that is not necessarily bad. Most people click the link in the html email on their Android anyway ;-)
- do not pick a company/domain name that sounds like a planet in a Star Trek episode or otherwise looks weird. Example: Vontu. "Captain, three ships just left the surface of Vontu 3!"
- do not set up your company with 9 different names. Is it Allegion or is it Ingersoll Rand or is it Schlage or is it Aptiq? Which name do I use when looking up the support site? If the company just got bought, make sure the name switch-overs are also addressed. You can do web page redirects, ya know...
Collateral comment: if you can read this message you're travelling in a >security< market. I don't care how deeply in the back room your HikVision DVR is buried, you're still expected to know how networks work. Make sure your website doesn't generate errors if someone use https instead of http. Example: right now Portable On-Site UV Floor Curing Equipment - HID Ultraviolet throws an error and goes to an Apache test page. (That's an ultraviolet floor curing widget vendor. Adding "Global" to the end of your name is one of the ways a pre-.com company attempts to cope with a 3 letter name... it only sorta works...) P.s. yes it's bad if your web hosting provider dropps all the HTTPS names in their Plesk admin page. It tells the rest of us you spent lest than $9.95 a month on web hosting - what else are you understpending on?
IPVMU Certified | 04/14/14 09:04pm
If you want to be mmtrunkslammers, make sure mmtrunkslammers.com is available... Avoid long domain names. Lots of integrators have domain names like securitysystemsguruwestvirgina.com which are quite difficult for people to spell / type.
So that's why mmtrunkslammers.com is superior to martymajorstrunkslammers, but why not simply majorslammers.com?
Along the same lines, when/if you have multiple employees, make sure they all have direct-dial extensions. Having to dial into an IVR system and then enter an employee extension is a remnant of the 80's. People should be directly reachable, your phone tree system does not make you seem big and complex, it makes you seem too cheap to get dedicated phone numbers for your employees.
If you want to be mmtrunkslammers, make sure mmtrunkslammers.com is available.
Any new parents out there want to fess up that they registered child's name as a domain while lil' ones were still on the way?
Anybody wanna cop to actually giving the boot to a otherwise good name because the .com was taken?
"Your mom was dead-set on 'Paul', I was always partial to 'John', but this was back in 2010 and the .com's were taken son. Ok story time's over now, get ready for bed, Ringo."
I'm currently changing business name / website etc, etc for exactly the reasons you mentioned, John. I want to try and split my commercial and high-end residential markets with regard to the website(s) but I don't really know what format it/they should take. Is one site best for both? Should it redirect? I dunno!! I have a bunch of domains held also.
Any suggestions would be great
Pro Focus LLC | 04/20/14 09:39pm
When I formed my current company Pro Focus LLC, I was tired of doing small trunk slammer level jobs, so I wanted to focus on doing more professional projects. I am reminded of my goal each and every time I say my company name. Also, the .com for my company was either too expensive or not available in any short variation, so I opted for profoc.us instead. I have had techie people compliment the creativity of the domain name, but to be honest, it was a result of minimal startup funding. It was just the least expensive option.