Selecting a Company Name / Domain

A member asked for advice in selecting a company name / domain for his integration firm.

Here are some pointers:

  • Make sure the name is available as a .com domain. If you want to be mmtrunkslammers, make sure mmtrunkslammers.com is available.
  • Avoid .net, .tv, .us, etc. as they signal a small or un tech savvy company
  • Avoid dashes (-) inside your domain name. Examples of bad domains: video-insight.com and security-today.com Problem is that people will leave out the dash and go to some other random company's website. Yes, I know you can get such names cheap but you'll deal with the problems long term. Also, dashes in domain names look unprofessional.
  • Avoid long domain names. Lots of integrators have domain names like securitysystemsguruwestvirgina.com which are quite difficult for people to spell / type.

For reference, we switched to IPVM.com a few years ago. Before that, we were ipvideomarket.info. It cost $5,000 but was certainly worth it.

[NOTE: The original post from the member was deleted as later reconsidered publicly posting his names under consideration.]

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