It appears to be the same thing that Axis has been doing for years with their camera application platform (ACAP) but with far fewer partners. That said, ACAP adoption appears fairly low, and I would expect Samsung's would be similiar.
Funny enough I saw this post and started poking around on Samsungs Website and found nothing... I've tried a few of the Axis Apps, and am very interested in how they run on Samsung cameras.
The WiseNet III camera takes advantage of improvements in processing power, which enables a range of applications to run on the camera. Fair disclosure: I do work for PlateSmart, and we did show our embedded LPR at the ASIS show. It's a great solution for situations where you have restricted bandwidth from the camera to the head end.
We (Agent Vi) have recently added the integration to Samsung WisenetIII cameras. additional info can be found in Agent Vi web site.
[Poster is from Samsung]
The thought behind "Open Platform" Technology is to offer choice. Your choice to choose an Analyitc that you need and an Video Management Software company that you want. Such as Foxstream Analytics working on a SNV-6084 camera talking to Genetec software.
This is all well and good but as your comment states "will practical application of these apps lives up to the promise?"
The benefits are simple,
1.High detection quality as the image processing algorithms are run inside the camera
2.Central server management allowing centralized setup, rule/query linking and more
3.Minimal bandwidth, as there is no need to transmit the videofrom the camera to the analytics server
4.A future-proof solution which does not require the camera firmware to be updated with each new software release
This will also allow us in the Security world to look further afield by using Apps like People counting, heat mapping, queue monitoring, ANPR, Logistics and many more. We can look more seriously at Marketing, Man-management, health & Safety and process opportunities.
None of us wish to be "A Jack or all trades but Master of none". If a manufacturer who is an expert in making cameras (Samsung) can partner with an expert in creating Analytics (ISS) and an expert in Software development (Exacq) then the true beneficiary will be the end client.
Just a thought