John, what is the distinction between the Samsung that we all know and tolerate and Samsung Techwin? Isn't there some overlap there?
If the industry were currently 'using' 5 steps then this might have been included:
5. Technical Innovation thru simultaneous elastics: Making 720 pixels into 1280 pixels by stretching both screen and truth at the same time.
My understanding is that Samsung Techwin is a fully owned subsidiary of Samsung Electronics and that Techwin focuses more on the B2B / industrial market while the parent has the consumer goods. This is Wikipedia's entry on Samsung Techwin.
Chesapeake & Midlantic
I've been selling quite a few Wisenet III cameras. Customers love them, and at that price customers would buy them even if they didn't love them. Aggressive pricing, good QA, interesting features sets.
Ari, curious, when someone comes in are they more set on brand, "What Samsungs do you have?" or technology "What IP cameras do you have?". In a roundabout way, I'm asking if Samsung Analog competes with Samsung IP, or if they have already made that decision before you interact with them?
Chesapeake & Midlantic
| 04/29/14 04:18pm
Well, you know where I work and what I do.
More than half of the customers I deal with are unaware of any surveillance brand. They know Samsung, Sony, and Bosch, but only because that's who makes the blender in their kitchen and the camcorder on their desk. And they didn't know that Samsung makes security cameras, too, until I tell them. They certainly haven't heard of Axis or Pelco. Maybe they've heard of Dropcam.
In addition, most of my end-user customers are still unaware of the differences between analog and IP, or even the fact that there are two different video transmission technologies.
Typically speaking, I'll start off getting the customer to describe their application as best as possible, and that will lead to me recommending 1) either analog or IP, and 2) a particular model or product that will probably meet their needs.
Samsung Analog doesn't compete with Samsung IP because more than half of my customers didn't know that there was a difference. Imagine walking into a car dealership because you've seen a few NASCAR races on TV and it looks more efficient than walking or riding a horse to work, and you're hoping the dealer can tell you a little more about the automobile things and maybe recommend a good one that goes really fast and can carry all the kids and groceries but doesn't cost too much. Neither Chevy nor Ford has any real advantage in that situation. The customer certainly isn't demanding a hybrid because they don't know that hybrid exists, let alone what the difference is or which would work better for them.