Over the last year, many have noted that Axis has stepped up its sales and marketing efforts. Now, Samsung has gone further, hiring 2 former Axis directors into key roles.
- For nearly 5 years, Jack Meltzer ran Axis A&E / Consultant program. Now, he is doing the same at Samsung.
- Before being a VP at Next Level, Jumbi Edulberham was a Director of Business Development at Axis. Now, he is doing the same at Samsung.
Interesting moves, not only in that they show Samsung is willing to pay a premium for bigger names with larger rolodexes, but because Samsung is a threat to Axis - given its large brand, and improving products (see our Samsung Wisenet III test).