Sales Question: How Long Before You Give Up On a Prospect?

Let's say you've met with a prospect and sent them a proposal or even budget numbers. You touch base with them in a couple of weeks, then a month, then three months, etc., and they simply don't answer.

At what point do you mark the prospect lost or unknown and not bother trying them again? How much does the size of the quote matter? What else goes into your decision?

(This question inspired by a salesguy from the local cable provider who quoted me rough pricing on bandwidth over a year ago and decided to call me today.)

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