FLIR Security | 02/14/13 02:16am
Can someone please provide any actual examples of retail analytics (people counting/heat mapping/dwell times, etc) reducing operating costs for users of these products?
I've seen and heard plenty of vague references to 'reducing costs', 'making sense of data' (i.e. stuff that was occuring that you didn't notice without seeing the analytics data), 'product placement increasing profits', etc - yet I've never seen any actual analysis purporting to show any actual projected savings.
Please note: If you choose to enlighten me, please ask yourself this question first: Could I hire an unemployed individual with at least an average IQ for a week to watch and report exactly the same things that analytics companies claim you need their software to accomplish?