It’s an obvious statement, but I think the commercial real estate industry will be challenged as more employees work from home permanently. And perhaps this increasingly remote workforce will be more eager and in-need to visit trade shows given they will have less face-to-face interaction (besides with their family members and pets) on a day-to-day basis.
So maybe, just maybe, instead of quickly flying in and flying out of a city for a trade show, they will extend their time to truly take advantage of discovering and buying products, education, networking and the important serendipitous moments that take place at our events.
What do you think? If co-workers are meeting in person less often and assuming rising numbers of distributed teams, could trade shows become a meeting point? Vegas in July!
I think the bigger question is whether exhibitors, as a whole come back and say "Damn, we really missed trade shows and are excited to go back" or "Huh, we really didn't need them and saved a bunch of money". I am not sure where that nets out yet.