"The bigger problem for all the trade magazines is that they publish very little original content and even less that is insightful, interesting or timely."
That, and this may be a personal pet peeve of mine, but I get regular emails from one of these that usually have teasers along the lines of "This central station is going to re-paint their offices in pastel colors. " Of course they want you to click the link to read the full story. I usually don't, when you go out of your way to craft a headline/teaser that purposefully leaves out key info, I'm not interested in having to "beg" for the story.
Give me the relevant details in a good summary. If it's something I'm truly interested in I'll gladly click a link to read the full story and get more background. But when the teaser omits the info I need to determine if it applies to me, my assumption is going to be that it's a no-value story and I'm not clicking.
We privately alerted him to this yesterday but have heard no feedback.
In their new spirit of transparency your private communication has been pubically shared on the site and has been discussed since yesterday.
SecurityNewsDesk's MD and author of that article responded to me, emphasizing that "I don't know Quantcast - it looks like another Alexa to me."
It seems that he is new to web publishing and genuinely naive about these things. However, a directly measured Quantcast metric is far more accurate than Alexa's guestimate of sites.
Worse, the comparison to Alexa is a smokescreen. He's basing their numbers on AWStats, something that no one else in the industry has ever done, to my knowledge.
Given the low number of posts and comments on SecurityNewsDesk, the ~13,000 visits and ~20,000 page views Quantcast directly reports sounds quite accurate.
This all goes to show the issues in fairly measuring and reporting traffic.
After SecurityNewsDesk duplicity was exposed by us highlighting their own Quantcast direct traffic, SecurityNewsDesk has hidden them.
We anticipated that and screencaped those numbers, copied below:
This is the sad state of our industry. They started with:
"Security Media Publishing is in a pole position, ready to lead the way and set the benchmarks for this standard. We’re throwing down the gauntlet to the rest of the industry."
And then when called out, they hid their real numbers.