Proposed Competitive Analysis Framework - Give Me Feedback

We are working on a competitive analysis framework to help people understand why certain companies do better than others and what factors drive those advantages or disadvantages. This will be used both for IPVM analysis reports and for an upcoming competitive analysis course we will offer in 2022. Below is a draft of the framework. Feedback, questions, criticisms encouraged.

Problems ** ******* - ********* ***** ** ******** *** *******

* *** *********** ******** ******* *'** found ** **** **** ** ****** excessively ***** ** ******** *** *******. This ** ******** *** ********** ****** decisions *** **** **** ** ******* competitive *********** *** ** **********. **** companies *** *** *** ****** *** have ****** ******** *** *** ***** players (***** *********) ***** **** ********* are ********** ***** ** ******** *** pricing *** *** ****** ******. ***?

Getting ****** ** ******** *******

**** * *********** ***********, ***** *** features **** ****** ** * ***** will ******** * ******. *********** **** excel ** ******* ****** ** ******** them, **** ** **** *** ***** on ***** *** ******** **** *********** can '***'.

***** *** ******** ********* ****** *** they ****** ** ********** ** *** context ** ***** ******* ****** ** consider *******.

5 *******

* ******* * ******* ** ********* each ********* *********** *********** - * about *** ******* *** ****** ** consider **** *** *** * ******** - ******* *** *******. ********:

(*) *** ****** **** ***** ******* (aka *****)

- ******* ******** (*.*., ******, *********, Panasonic)

- ***** ******** ******** (*.*., ****, Avigilon, *******)

(*) *** ****** **** *******

- ****** ****** (****** *********** / search ****** ***********)

- ****** ****** (******)

- ******* ******** / *********** / consultants

- ******** ****** (*******, ***, ***.)

(*) *** ******* **** ****** (*** sales ********)

- ****** ** ***** ******, ************ of ***** ****** (**** *******, ****** sales, ***** ********), ************* ** ***** people, ***.

(*) **** *** *** ***** ** buyers (********* *** **** ******* ** purchase ***** *** **** **** ** transaction ***** (***** ***** ******** * free ** ****** *-***** *****) *** long **** *****)

- **** ** ********

- **** ** *********

- **** ** ********

- **** ** ********

- **** ** ******

(*) **** ********** ************ (********) ** seller's ********. ** * ****** **** this ***, *.*., * ***** ** actively *********** ****, ******** *** **** or ***** *** **** *** **** if * ***** **** ********* **** (which ** **** * ******** ** the ***** * ********).

* ******* ********* *** ** ******* contrast:

*******

(*) ***** - ******** ******, ******* minimal

(*) ****** **** ******* - ****, not ****** ****** ******, *** ** online *** ******** ******

(*) ******* **** ****** - ********, large ***** **** *** *** ********** nor *********** ********

(*) *****, ******** - ****: **** (complex ********), ********* - **** (******* software), ******** - ************* ****, ******** - ****, ****** - ******** (******** only *** *******)

(*) ********** - ****** (**** ***** of **** *** ********)

*******

(*) ***** - ******** *** ******* weak (******, ****, ********* *********)

(*) ******* **** ******, ********** **** - **** ** ****** *******, ******* availability ******

(*) ******* **** ****** - **** strong, *******, **** ********** **** ********* outreach ********, **** *** ****** *** wait ** ******* ** **** ******

(*) ***** - *****, ******** - strong / *** **** (**** **** cameras, ****), ********* - ****** / low ** *** ***** **** *** expensive **********, ******** - ******** (*** cheap ******* *** ** *** ****), ongoing - ******** (*************), ********* - weak / **** (******* / ****)

(*) ********** - ******** (*** **** competitive ********, ***** ******)

Thoughts / ********?

*** ** **** **** ********.

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*) *** ******* **** ****** (*** sales ********)

- ****** ** ***** ******, ************ of ***** ****** (**** *******, ****** sales, ***** ********), ************* ** ***** people, ***.

***: *** ***** ******* *****/************ **** i.e. *****, ***, ************ ******* ***.

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** ****,

* **** **** * **** *** advantage ** ****** **** ***** ** the ******** *** ******* ******* ******* lenses. ** *** ***********, * *** tell *** **** *** ******** ** the ****, (**%), **** ******* *** ******* ** ******* ***** ******. *** example, **** **** ****** *** ********* their ***/*** ******* ** *** *** their ********* ** ******* ** *** app's *************.

*** **** ******** ** *** **** I ** ****** **** ********** ***** from **********, ****** *********, ********* ***********, industrial **** **********, ***. * ***** time ******* **** ********* ** ***** from ****** ********* *** ** *** even **** *** **** ************* ** their ******* ***** *** ******* *** optimally **********.

**** ** *** *** ***** * deal **** *** *** ****** ** what ****** ***** ** **** ** compare. **** *** ******** ***** * product **** *** ********** "****" **** as ***** "****".

**- **'** ***** **** ***** "**' over *** **** *** ***** *** "cloud *********" *** **** ** *** other ******** **** *****. ** ******** opinion ** **** *** **** *** integrators ***** ** *** **** *** full ************ ** ** ** *** to **** *** **.

* **** **** **** *********** **** stick **** * ***** **** **** trust *** *** **** * ****** margin **** ****** ********* *** *** trying ***** ******.

**********, **** * **** *** ** a******************** ** *** * ****** ********* ******* **********.

*'* *** **** ** **** ** what *** **** ******* *** *** just ** * *****.

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**** ** *** *** ***** * deal **** *** *** ****** ** what ****** ***** ** **** ** compare. **** *** ******** ***** * product **** *** ********** "****" **** as ***** "****".

****, **** ** **** ** ** point ***** ********* *********** ***********. ****** generally *** *** ********** (********** *** reasonably) ** ***** *** ***** ***** offering. ** **** ***** ********* **** are ******** ******* ** ***** ** buyers (****** ******* ** ***** "** i **** *********" ** ******* ** SEO "**'* ** *** ***** **** of ******" ** ******* **** ******* the ***** ** ***** ** *** last ***** ** ******* ***** ***** integrator ********** **), *** **** ****** to *** **** ******* ********* **** might ** ********** ****** ** ******** or *****.

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*** **** ** **** ******** ** cost *** ********.

Agree: 1
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*** **** ***** **** **** **** your *********, *** ******* ** *******, there ** * ****** *********** ** favor *** ******** **** ***** ***** in *** **** ******** *** *****. For *******, ***** ** * ******* choice ** ** ** ***** ********* clients, ******* ** * ******* ****** for ******* ********/************* *******, **** *** state *** ***** ********** ********, ***.

** ******** ** ******** ******* ** select ******** ***** ** * ********** of ******** *** ***** ********* ********** often ***** ** **** ****; **** feel **** ** ******** **** ** using **, ** **** ** ****. (probably * ******* ** *** *** adage "** *** ***** *** ***** for ****** ***, *****, ***.)

*** *** ***** **** **** ** matter **** *** ** *********** ***** record (**** ** ******** ********, ********** at ********** ** ***** ****), *** the ************ ** ******* ******* *** local ******* *** ******* (*** ** three ******* *******) **** ***** ***** it ****** ********** *** *** ******** who **** * **** ********** ******* but ** *********** ***** ****** ** dealer **** ** *** * ******** in *** ******.

Agree: 3
Disagree
Informative: 1
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Funny

*******, ******, **** *******!

* ***'* ***** *** ***** ******** that **** ********* ******* ** **** references. *** **** **** ******* ** various ********** *** ** ******* *** certainly *** ********** ******** *******, **'* a ********* ******. ***** ***!

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**** ** *** ******* ***** **** we ****, ***** ***********. *******, ** are ****** ******** ** * ******** base **** **** ***** *** *** solution.

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* **** ** *******. *** ***** that * ***** **** *** * LOT ** ***** *** *********** (*** MAYBE *** *****) ** *** ******** of *** ******* ** **********/*** ****** open/easy.

********:

**** ******** ************* ******* ** *** monolithic/FUD ******* ***** *** ** ***** primary ***** ********** ** "*** ********** from ** ** ****/*** *** **** for ***/****************/********/***" ***** ***** **** ** extremely ********** ** ********** ********* ** turn **** ******** ****** ** *** experts ***** ***** **** * **** hand ** ******* **** ***** *********.

******** ******* *** **** ****** ****/**** mindset ******* ***** ** *********** ******** to ********, ****** ******** ************ *** seem **** (******* ** ** ** isn't!) *** ** ******* ******* * more "***'* ** **** ** *** make ** **** *** ***** ********!" approach. ***** ***** ***** ** * MUCH ****** **** **** * **** FUD ********.

* ***** **** **** ******** * lot ** *** ****** ******** **** defy ****** ***** *** **** ******** sense.

* ***** ****** ********* **** ** will ***** **** **** *** ******** and ****** **** ***** **** *** next *** *****.

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