IPVMU Certified / IPVM Admin | 11/26/13 01:19am
Turning security into a profit center is all the rage. And you do not need to be a Microsoft CSO shilling for products to make money.
Universities are evidently turning cameras into profit centers. Gigapixel cameras have been used as a novelty or promotion but what if they can be turned into money making machines that personalize the game day experience.
See Blakeway Gigapixel Sports prints, eg:
Using a social media integration, people can tag themselves in a stadium photo and share it among friends. Once people tag themselves, they have the option to buy a 40" print starting at an unframed price of $40, up to full framed and matted price of ~$200.
Considering that football stadiums routinely seat between 50,000 and 120,000+ fans, even a paltry 5% sales conversion rate from people 'who where there' on the cheapest print could yield $100,000 or more per event. I imagine this number could increase greatly depending on how 'memorable' an event proves to be.
Gigapixel cameras cost hundreds of thousands of dollars, but Blakeway seems to have found a way to make real money on the concept.
Any thoughts on this? Would you buy something like this, or is it a gimmick?