With Milestone's previous CSMO becoming Vicon's CEO, Milestone has gotten their replacement - an industry outsider.
Milestone's new CSMO is Kenneth Petersen, previously head of sales for a financial management software provider, SimCorp.
The clear connection / upside is that Petersen is Scandanavian, speaks Danish and will work at Milestone's Copenhagen HQ.
Outsiders Running Sales and Marketing?
The challenge is the lack of connections and industry knowledge. Regardless of how smart or talented one is, sales and marketing depends heavily on both personal connections and understanding of the peculiar competitive dynamics of each industry. Likewise, a top notch surveillance executive going to a financial management firm would have similar adaptation challenges.
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