ONVIF Chairman Embarrasses Again

SourceSecurity has a roundtable on "How can security integrators replace revenue in the age of commoditisation?"

The panelist were asked: "Given the increase in commoditised hardware (i.e., lower profit margins), how should...

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Seems like a presidential candidate reply. Totally not answering the question but sounding intelligent in the process. In all honesty, it kind of is a hard question to answer. I think when posed with a hard question to answer, resorting to "smart sounding" rambling is always the best choice. Not sure if I could have done it any better on the spot. I would have been like "give me 10 minutes to think of a response"

Not sure if I could have done it any better on the spot.

No one is on the spot. The tables are only metaphorically round, and only metaphorically tables as well.

Most likely its just an e-mailed question.

These things are almost certainly emailed. 'Roundtable' is more of a metaphor than an actual description.

How about this for a 30 second thought.

"New technology will allow integrators to charge for solutions that were preciously out of budget because there was either no solution before and the losses were accepted, the solution was manpower based and the technology solution will be less costly and more effective or the technology will be the only solution".

Where in that statement is there anything that hasn't been said 100 times in a variety of ways by different technology partners.

Or.....he could say "Listen, I plan to make the industry great again" and throw say bad stuff about PSIA.

How about

"Commoditisation will allow penetration into new market segments thru falling prices. At the same time, widespread ONVIF compatibility will increase the efficiency of the integrator by reducing implementation complexity. Integrators wishing to increase revenue in such a climate are therefore advised to streamline their process to accommodate a greater number of jobs in a shorter time span."

You know the old "do more jobs, faster."