OnSSI National Sales Manager Goes To Startup

OnSSI's most public figure and company presenter, Brad Anderson, National Sales Manager, has left OnSSI to become VP of Sales at a startup, Elerts.

This follows a few months after Ken LaMarca, hired in 2013 to run OnSSI's marketing, was promoted to run sales as well.

Anderson was well liked and an enthusiastic promoter of OnSSI, so it is a loss for them.

However, it is a get for Elerts, a security startup that is trying to gain traction with a mobile alerting application.

Elert's basic idea is that people in duress can trigger alerts on their phones, have that forwarded out with their location to speed up response. There is a video surveillance / VMS tie-in, whereby the GPS location can be mapped / associated with cameras.

Here's Elert's marketing video that roughly shows the concept:

This is actually a good time for startups to attract established senior sales people as there is not a lot of innovation / disruption in the industry, making it harder for sales people to break through to become executives.

As for OnSSI, it will be interesting to see, as this continues the changing of the guard at the VMS company who faces increased competition from 'ingredient' OEM partner Milestone and others.

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