Generally convincing people to do what they don't want to do.
I think this is pretty despicable requirement. Convincing people "to do what they don't want to" generally would involve deception. Even when 'successful' in the short term such sales ultimately are counter productive. Convincing someone that "now is the time to do what they already want to...
"And you can't play in a man's game. You can't close them. [at a near whisper] Then go home home and tell your wife your troubles. [to everyone again] Because only one thing counts in this life! Get them to sign on the line which is dotted! You hear me, you f.... f.....?"
The only thing that makes sense is that it was partly tongue in cheek. Otherwise, well, good luck to them. I could never do any kind of unethical selling myself. As Steve Jobs once said (I believe with respect to Google and Samsung), "Karma is a bitch".
IMO, the ad isn't the worst part... and I think Mr. Drako has already handled that particular piece of bidness.
What I find the most troubling is the obtuseness of the follow-up condescending twitter references that clearly show this person doubling down, failing to even consider that the content of his hipster ad copy might not be appropriate for this purpose.
It sounds like he is taking the heat for a rogue employee acting on their own trying to recruit aggressive sales personnel. I doubt that was approved by anybody else in their right mind. Have a feeling he/she doesn't work there anymore.
Shameful confession time: sometimes I watch clips from Glengarry Glenn Ross, Boiler Room, and The Wolf of Wall Street on YouTube. It gets me fired up and people tend to buy more things from me after I watch those clips. I've never intentionally lied, though.
I always tell my employees: never try to convince the customer to do what you want them to do. Try to explain to the customer...
While your attempt at a catchy, quirky or funny job advert was obviously misguided, the hyperbole of modern internet righteousness can be equally so.
Talent acquisition can be difficult, so I think all those objecting to the advert should write their best shot copy for the same advert for your company. No cynicism or irony allowed people - you have to write a serious advert for...
I appreciate your viewpoint and Austen obviously has forgotten a few lessons that internet communication isn't as formal when it is at least equally so and arguably more so as you have the same reach as mass media.
What it does say within its obvious errors is an employee who believes in what his company is trying to do. Disruptive companies often have "enemy at the gates" style...
I agree entirely with what you say in terms of engagement and your ad copy. There are potential pitfalls in over-relying on the myth of the leader but any person who could watch and learn would do well, I suspect.
I work for a company that could be seen as a competitor. I think all involved see that this ad was in bad taste. Let's not pile on excessively though. Just an attempt to use humour that missed the mark badly.
Regarding the movies, especially Glengarry Glen Ross. I love this movie, identify with it AND see myself as a very ethical sales person. For me the exaggerated competition;...
"Back to the ad; I don't know Austen. I remind everyone that people lose their jobs over stuff like this. It's almost Christmas. Can we collectively agree that we ALL get that this was a bad move and move on."
It sounds to me like he was being intentionally enigmatic even obtuse, since surely he wasn't interested in tweeting the pedestrian "dean wants me to do my sales projections", even if that was really what he was talking about.
FWIW, predict is a weird word. If I predict today that Trump wins the election in the Fall,...