NASCAR Pit Video Analytics And Potential Applications For Other Sports

Anybody have an idea on who's video analytics NASCAR is using to monitor for pit road penalties? http://www.sportingnews.com/nascar/story/2015-01-15/nascar-officiating-new-system-video-pit-stops-violations-pit-crews-penalties

First time I have seen a major sport use real time video analytics versus video replay with an umpire or referee. I wonder if others sports are considering this technology for instance balls/strikes in baseball or goals in hockey.

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