Milestone Vs Arecont: Which Press Release Is Weirder?
Compare:
- Milestone Systems Makes Newborn Rhino An Online Star
- Arecont Caught on Camera: Woman Forced Into Car Trunk At Gunpoint
Milestone's excited a rhino got 35,000 views on YouTube, Arecont's elated that a woman was forced into her trunk....
Milestone shows the expanding use of their product.....which is becoming more commonplace.
Arecont uses an unresolved event to showcase their product.....which seems counterproductive (and somewhat insensitive).
From a marketing perspective, even though industry products are used to capture jarring events, if you can't tie your solution back to a positive outcome, you should likely not use it for public marketing of your abilities.
A, good point. The Arecont release would be a lot stronger if they had caught the suspect / criminal.
Presumably, they will catch him eventually. Better to announce it then with the stronger claim / position.
what? no full product part number in the article?
The Milestone press release was deleted the moment I realized it wasn't a new product called Rhino.
When the headline said Milestone Makes Newborn Rhino a Star, I expected to see a baby picture of Senator John McCain's new child.
Like another poster asked, What the heck does "Arecont" mean anyway?
Arecont has to win this one prize. Their ad was premature. Save it until the perp is caught. Then you can present the problem, the solution, and the happy ending.
Arecont has to win this one prize. Their ad was premature. Save it until the perp is caught. Then you can present the problem, the solution, and the happy ending.
That was my thinking as well.
"Look, our camera captured this crime in progress!"
"Yeah... and? Has it helped SOLVE it? No? Well then...."
From a Dubai police chief, speaking at a conference, comes this weird quote
“CCTV cameras were very helpful in solving crimes such as the one with Lebanese singer Suzanne Tamim or the Mabhouh case.”
Tamim was murdered in Dubai in July 2008, and Mahmoud Al Mabhouh, a Hamas commander, was assassinated in the city in January 2010.
Col bin Shafi said reliable security systems enabled police to more quickly respond to crime.
Not quickly enough though, eh?
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