MasterCard 'Pay By Face' Pilot Program Announced...

Are biometrics finally going mainstream?

Later this year, online shoppers using MasterCard will be able to get their purchases approved with a facial scan. MasterCard is to manage this as a fingerprint/facial scan pilot program for 500 customers:

At checkout, you hold up your phone and take a photo. Bhalla believes passwords are "a pain." He said people get an unpleasant surprise when a hacker gets into a particular website and knows the passwords. There are other solutions for when shoppers need to go up on the Internet, he said, and their bankers need ways to verify their identity. This particular product, he said, seamlessly integrates biometrics into the experience; an app allows the user to choose fingerprint or face as identification. All you need to do is tap, he said, and it asks you to verify the amount. As a video showed, the screen instructs the user to "blink now." CNNMoney said, "security researchers decided blinking is the best way to prevent a thief from just holding up a picture of you and fooling the system."

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