March To Give Away $6,333 In Prizes For Coming To Their ASIS 2014 Booth

Forget $20 voucher coupons or a few iphones, March is taking giveaways to the next level.

March may be setting an industry record for total show prizes with $6,333 total, consisting of (3) $1500 American Airlines gift cards and (3) GoPro Hero 3+, Black Edition. Every show day there will be a new drawing (see official rules).

They should get ~1,000 total visitors over the course of the show, so they spending effectively about $6 per visitor on the prizes.

That might sound like a lot, but relative to the ~$100,000 spent on the booth, it's not much. March has a 30' x 30' booth, which all in, including shipping, setup and staffing probably costs ~$100,000. Yes, exhibiting is expensive (related, see: How Much For An ISC West 2014 Booth?).

Who's going to the March booth? :)

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