Manufacturers, How LinkedIn Ads Are Working For Us

JH
John Honovich
Aug 14, 2014
IPVM

Manufacturers, if you are curious about making social media advertisement work for you, check out our recent success on a LinkedIn Campaign.

Here's the ad:

It shows on the LinkedIn home page amongst regular news items and, as the image shows, people can like it and comment on it.

We've gotten nearly 15,000 total impressions in a week:

Paid impressions give a big boost to organic ones as likes from paid views trigger more organic displays. For example, a non ad IPVM LinkedIn post gets a few hundred impressions, this has gotten over 4,000, in addition to 10k paid ones.

Here are the settings for the campaign:

I was able to finely target only people in security or IT that have IP cameras listed as a skill.

Price?

For nearly 15,000 impressions and 250+ clicks back to IPVM, we have paid just $210 so far.

$210 is nothing, especially compared to running trade magazine advertisements for thousands.

UI
Undisclosed Integrator #1
Aug 14, 2014

This is good information - thanks!

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