Manufacturers, if you are curious about making social media advertisement work for you, check out our recent success on a LinkedIn Campaign.
Here's the ad:
It shows on the LinkedIn home page amongst regular news items and, as the image shows, people can like it and comment on it.
We've gotten nearly 15,000 total impressions in a week:
Paid impressions give a big boost to organic ones as likes from paid views trigger more organic displays. For example, a non ad IPVM LinkedIn post gets a few hundred impressions, this has gotten over 4,000, in addition to 10k paid ones.
Here are the settings for the campaign:
I was able to finely target only people in security or IT that have IP cameras listed as a skill.
For nearly 15,000 impressions and 250+ clicks back to IPVM, we have paid just $210 so far.
$210 is nothing, especially compared to running trade magazine advertisements for thousands.