Subscriber Discussion

Integrator Looking For Recommendations For Someone To Revamp Our Website And Social Media Presence

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Mark Rindy
Apr 03, 2018

We are a small integrator specializing in a few specific areas: IP video (Milestone Platinum partner), Access Control, Radar, IT services) and realize our website and social media is less than ideal.  We haven't updated in a while and would like to bring it to 2018 standards.

While there are a thousands of folks offering services to do this, we'd prefer someone who has done it for a security integrator who has been in our similar scenario.

Any suggestions or referrals would be greatly appreciated!

We'll be at ISC next week as well and I'm sure there will be a few to check out.

Thanks in advance.

JH
John Honovich
Apr 03, 2018
IPVM

Mark, related: Pros And Cons: Hire A Marketing Company Or Hire An Employee. I cited 2 specialists for our market in that thread, copied here:

There are at least 2 marketing companies focused on the security industry - Maize Marketing and SD Marketing. I've interacted with them enough to know they are legitimately in and focused in the industry. I've not interacted with them enough to how good or bad they are. I would talk to both, see what they pitch, price, etc.

For integrators, I think the website is more important than social media. A bad website could be something a prospect might flag as a warning item or ignore you for not being 'good' enough but social media posts, for security integration buyers, are less likely to be as important.

One general advice would be to use your social media to post things you are working on, observations of the day, etc. It need not be major things (like winning a major project) but just things you come across in your day to day work.

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Armando Perez
Apr 05, 2018
Hoosier Security and Security Owners Group • IPVMU Certified

I have experience with one of those specialists and very happy with the web development route we ended up taking instead. Feel free to reach out. I'll be at ISC, bourbon is cheap and I talk alot when I drink. :)

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