We have not heard of them previously, but have reached out to see if we can setup a conversation to gather some information.
How did you hear of them? (notice you are also in the UK).
I spoke with Thomas from Thirdeye today to get some more information.
For the first phase, Thirdeye is looking at the retail theft/loss prevention application. This is a good approach, it is a well defined (and measured) problem in the retail space.
The system is still in the early stages of development. They're using a machine-learning approach, taking videos that Loss Prevention operators have flagged as containing suspicious behavior, and feeding that into a neural learning network.
Right now the system needs about 30-40 pixels vertically on a person (6ppf) to be able to see actions it looks for like concealing an item, or grabbing something.
They're using advanced GPUs, and still working out the amount of processing resources needed for a camera, so hard to say how much hardware is required in a typical system yet.
It sounds like a commercialized version is still several months to a year away.
To play devil's advocate, there are some dozen companies doing retail LP video analytics. It's a fairly crowded space, and it takes a lot of work to integrate / get some in various retailers.
And it is not a space where there has been that much success. The big name is ShopperTrak who got bought by Tyco for $175 million but that was mostly because they have been around forever and had a lot of accounts.
What is the technology differentiator here that is going to break them through against the various smaller players that had struggled for years?
Were you able to use cameras to identify shoplifting BEFORE it occurs (the claim), what is the next action of the system? Scramble people to the location? Flash them with camera LEDs? Make an announcement over the PA? Shoot a net over the person? LOL.
I feel the claim of identifying "pre-incident" is, and will remain, hype.
Related: Retail Surveillance Operator Secrets Revealed has a lot of interesting operational info related to handling shoplifters.