I get his free emails and we talked on the phone once. He seems like a nice guy, passionate about security sales, etc.
As for his kits, I am not his target market but his over the top sales style makes me nervous (see the newsletter sales page). Also, the first month is $19.95 but after that it's $97 per month, which strikes me as pricy.
You can also get half hour phone calls with him for $250....
Hi Undisclosed User,
You can certainly read what Security Dealers & Integrators think about our products and services by visiting our Trustimonials Page.
Our ideal clients are Security Entreprenuers or Owners/Presidents of Security Companies. We work the best with these folks because they have a direct oversight and connection with their businesses and have the desire and ambition to take their businesses to the next level.
Being an IPVM member, I'm assuming you provide integrated commercial security systems. There are a few marketing strategies that we regularly see that are lacking within the industry. These strategies can make a HUGE difference in your business. They are: A formal Referral System, a quarterly paper-and-ink Client Newsletter (educating, soft-sell your services & referral generating) and a monthly client eNewletter (newsworthy, soft selling & referral generating). Also, a Shock & Awe testimonial book (that prove your expertise & worth).
If you need anything, feel free to call my office at 508-835-1123 or email us at Support@SecurityMarketingGuru.com if you need any help attracting new clients and increasing conversions.
Egad. So this is where the Wolf of Wall Street landed. If it works for you, run with it. Personally, I thought that "Glengary Glen Ross" was a cautionary tale, not a how-to.
PUT that coffee DOWN! Coffee is for closers...and apparently for people selling shady "methods" for "making" your prospects trust you.
How about you just educate yourself on your product, listen to your customers' needs, and then see if you can offer a solution that honestly fits those needs? Crazy idea for building trust, I know.
I was wondering, is there a shorter version of the message available? ;)
Geez, go easy guys :) IPVM is quickly becoming the Reddit of the security world. It would be really nice if we all weren't so presumptuous.
With that being said, I receive Bob's newsletters in the mail and they are fun to read. Sometimes the information really hits home and other times it doesn't apply. Nonetheless, if you have some needs, Bob either has an idea or has some resources. He really focuses on things like referrals, robotic and automatic sales, along with the old school way of doing business and taking care of people.
The saying used to go something like "Don't knock it until you try it". Be nice everybody!
I guess you could be brash, but remember he is a paid client of yours as well.
Bob owns a security business and he helps market in our industry. He isn't for everyone but has some out of the box ideas that also help us think outside the box too.
When is is the last time you asked a client for referrals? Are they robotic, or do you have to physically ask? What is your net promoter score? Would your clients refer you? How do you know, because you received a referral last month?
The condescending attitudes on this website make it hard to be a contributing member regularly. All of these folks knocking somebody because a guys website or picture.
It just rubs me the wrong way too often.
Silva Consultants | 03/19/16 01:04pm
The $97 a month is actually a modest amount when compared to what salespeople in other industries pay for "coaching" of this type. For example, in the real estate world, some agents pay Mike Ferry as much as $1,000 per month for his premier program, and must make at least a 12 month commitment to the program.
Sales are absolutely vital to the success of any enterprise and I think that most security/surveillance integrators aren't proactive enough when it comes to the sales process. Many people who start integration businesses come from a technical background and lack skills in the area of sales and marketing. A knowledgeable coach can definitely help to fill this void.
I have no problem with proactive and sometimes even aggressive marketing techniques so long as they don't cross the line into unethical behavior. I do take issue when something like Bob's "73 Point Safety & Security Audit" is presented to the consumer as an objective assessment of their security needs, when in fact this "diabolical" tool is designed to "fatten the wallet" of the salesperson and be "the goose that lays the golden eggs...." (Bob's words, not mine...)
Just like Ryan said you get email templates, client newsletters, group coaching calls, audio success CD’s, private one-on-one calls, and handouts and strategies for closing more sales, and engaging your clients after the sale, and from other successful security entrepreneurs from around the world all for $97.00 per month with my Smokin’ Security Newsletter Coaching Program.
It has tremendous value for what you get. It would cost the business owner a lot more to have a marketing person in house creating this collateral for them.
Like Ryan, said I have own my security integration business for the last 22 years. Which makes me different then the other consultants in the security industry. I know what it was like to have no clients, no techs, no payroll, and no RMR. It sucked… So I immersed myself in learning sales and marketing, and the started a marketing business to help out other dealers & integrators.
I’m not for everyone our ideal clients are. We work the best with these folks because they have a direct oversight and connection with their businesses and have the desire and ambition to take their businesses to the next level.
My website is getting a new wordpress theme update in the coming months, along with more testimonials.
To follow up on my previous, sarcastic comment: I am sure Bob is a great guy and I respect anyone running a business and making their own way. My main gripe stems from the fact that there is such a negative connotation to the sales profession in general, and the tone of the Security Marketing Guru's messaging absolutely reinforces the stereotype. Positioning yourself (even just in your own mind and not outwardly to your customer) as trying to "make" people trust you or spend more money sets the wrong attitude for providing honest, upstanding work. I'd rather see someone make a program with the same marketing and leads-based tactics but with a focus on learning how to listen to the customer and provide a solution that helps them.
Im not a customer of Bob's sales and marketing, I'm actually a competitor on the integration side of his business. While I don't like to promote the competition, but Bob is a stand-up guy. I think it's easy too easy to bash people with the anonymity of web message boards. Im sure his methods and coaching work well for some people and don't for others, but putting him on the spot and having to justify his offerings without first hand experience is cold. I just wanted to chime in and offer my own first hand experience, bash me if you want.
I'm curious how making references to Glengarry Glen Ross can be considered 'condescending' - when the underlying style being used is clearly designed to invoke these similarities - and therefore the references that follow?
Serious questions for Bob, (or anyone that knows):
Which would you consider your primary business 1) selling security systems or 2) selling how to sell security systems?
Assuming you are phenomenal at number 1, couldn't you already have created a mega-integrator, sold for millions and retired?
What do you do when facing your own local area "students" in competitive sales oppurtunities?
Tried Bob's services. No value to us. However, we know technology and how to use Microsoft word :) His stuff wouldn't work for any commercial client bigger than a pizza restaurant. Possibly residential, but not something we cater to. And, i can see where a 40 year security veteran would see value.