ISC West Bag Promoter Deploys Giant Billboards

We asked Ackley, the owner of JJ Advantage, shared more details, saying that they "target high traffic areas and in the Chicago area they are all over the place", noting:

I have had great success with these and made a great name for our installation company over the past decade and made multiple large accounts from the leads.

Ackley shared another billboard of his:

Monthly pricing for the billboards vary but are generally in the $2,000 to $10,000 range.

Ackley also noted:

My installation service company J.J. Advantage Security, has been in business for over a 10 years now and we are a National company located here in South Chicago. We have Clients in 19 States currently working from coast to coast. We specialize in commercial security surveillance but also take on all aspects of low voltage such as Access Control, Microwave PTP, Fiber Optics, Data, Etc. But we stand out specifically in surveillance. We work only with Commercial & Industrial projects, no residential. The residential market is tough, and nobody wants to spend money. They expect the Costco or Amazon.com 8 camera systems for $500 to be installed, and we will not touch it. We would rather do 50 commercial projects vs 250 residential to make the same profits.

I have not heard any integrators mention using billboards and in some regions they are not allowed by law. However, given that this is not a typical ad, perhaps it gains even more attention.

Thoughts?

J.J. Advantage would appear to be related to the mysterious company mentioned here.

Since he targets commercial projects only I would be interested in how many calls he gets about residential projects from the billboards. 

How do you reconcile selling high-tech, high-skill anything to commercial customers with billboards?

I'm not faulting or ridiculing anything about the owner, but billboards are roadside version of spam email.

It seems like you're making it harder to justify yourself as an authority that resells high-end equipment and skilled labor when your customer got your name off a billboard.

You always have to compare value 

Cars have a higher return on investment 

alarms don't 

99 cheep alarm s don't pay for this kind of overhead ( maybe in 3-5 years deferment)

Adt,bay, others have the volume and budget and team in place to waste and make a bigger image, try different approaches to increase RMR.  

little guys don't. 

if you as an alarm co. have a budget and your wasting it on advertising that does not return at least double after overhead cost your not going to stay in for the long run. 

say over 5 years ( common business sense ) 

you will be the company who has to sell off to pay for mistakes

say 5000 accounts not 100 to pay for this @ competitive quotes  

other items no listed her is demographics , area of advertising, and target audience 

who are the customers  , what kind of customers  and how many customers 

there is a little more to the picture or equation than just placing adds 

larger the company the larger the budget because that s the return