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IPVM's Critique Of Verkada's Tailgaiting Marketing Criticized

Actually, Verkada's estimates could be way low: "According to The Infrastructure Security and Resilience (ISR) Forum, 41% of security executives estimate that one tailgating incident gone wrong can cost an organization between $500,000 to $2 million." This from SACs Consulting web site. Verkada does employ aggressive marketing techniques, but being somewhat ambiguous about a title seems a rather petty complaint. At the end of the day, the question is: can Verkada solutions be used to prevent or detect tailgating? The answer is yes, since simply putting up a warning sign that says tailgating is prohibited and will be detected will prevent tailgating in most cases. Come on IPVM, don't you have better things to do?

NOTICE: This comment was moved from an existing discussion: Verkada - Deceptive "Prevent $100,000 Tailgating" Campaign

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****** ******* *** ********* marketing ****** ** ***** you, **?

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