Integrators: What's The Best Way To Improve Margins?

Declining margins are one of the biggest concerns in the security / surveillance industry. With Internet sales and much broader product availability, margins have declined substantially over the last decade (see our real world margin results).

What do you do or what do you think can be done to improve margins? Let's use this as a forum to share ideas. Feel free to use stealth commenting if you are concerned about disclosing your identity.

Someone once said - "Where there is mystery, there is margin"

They also said, "Baffle them with bullsh*t"

I guess both are true. Is there a way for their to be mystery without manipulation?

"They also said, "Baffle them with bullsh*t""

Stop stealing my line ;>)