Multiple BRS Labs investors recently brought to our attention that a 'Journal of Electronic Surveillance Technology' rated BRS Labs 5 stars.
What does this mean? Who is this journal?
Insider Surveillance describes itself as:
"the leading source of information on surveillance technologies for law enforcement, government agencies, military intelligence, communications companies and technology leaders who together safeguard national security and protect the public from criminals and terrorists."
In a recent 3400+ word article on AI and Surveillance, they praise BRS Labs:
"The platform learns as it goes, memorizing a near-limitless range of human behaviors so it can quickly spot any aberration. The learning function is built-in, requiring no input, programming or modification by the user.
AISight is compatible with virtually any camera. After deployment, the system is plug and play so that users can install new cameras or move them without making any changes."
The site itself hides their identities, only saying it is a "work of a panel of experts on surveillance technology, lawful intercept, communications networks and intelligence. The nature of the business requires that our identities remain private."
It's a PR Firm!
However, the domain name is owned by CrawfordPR, a DC based tech PR firm.
[UPDATE: They have now hid the domain ownership, switching to a private registration.]
'Content marketing', where companies, or their agents, published their own news / reviews / opinions is certainly hot but a 'panel of experts' on a PR agency owned site is strange.
Ultimately, this does not tell us anything good or bad about BRS Labs yet it is quite an example of new PR tactics.