How Does A Camera Company Integrate With IPVM?

I was looking through the catalog of a camera manufactuer. They list the names of the companies that they integrate with, and IPVM was one of them. Out of curiosity, what is it they they integrate? Or is this just garbage advertising?

Just download the SDK?

Not sure if serious, but I dont remeber there being a IPVM SDK.

The only accepted method for Manufacturers to integrate with IPVM is documented here, (webinar included).

I am joking, but also serious.

You guys are too much!

Who is this manufacturer? What a weird thing to claim. It does not even make sense.