How Do Integrators Differentiate Themselves?

From the outsiders' perspective, integrators look the same. The view is that they pretty much do the same thing, represent the same manufacturers, have the same pricing, etc. (Many times, they employ the same people their competitor did five years ago and vice versa.)

So, how can integration companies stand out from the competition? I'd love to hear from integrators on how they do it, and from end users and manufacturers on what they've seen work well (and not so well).

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