I have seen them, but I'm curious... Are you not getting enough intel from the stats that Twitter supplies as part of their advertising back-end?
When I ran some ads on twitter, I got really good data on what kinds of people were seeing them, breakdown by device type, gender, country, etc. I was also able to list twitter accounts of competitors and related accounts and see which ones garnered the most views of my ads.
I think they are effective. I see them when I log on. While they are not of particular interest to me in my role, I do appreciate the information.
What do you think of Facebook Advertising? I have clicked on a few ads I've seen that interested me. Mainly it was technology or a shirt that caught my attention. Example of one that caught my attention Link .
However, I noticed that when promoting ads, I would get a lot of what I would call "fake likes" from outside the various demographics I chose. If you go through various profiles, you can see these people click and like everything. Doing "Likes" is bad in my mind unless you are trying to drive your likes up with fake likes. Maybe offers would work better?
Also, the Facebook counseling program is a joke. They have a kid try to teach you things you already know and it is a big waste of time as they use vague settings, so you get even more fake likes, as that is how they get paid more.
Twitter is now disclosing how many impressions regular tweets get (in addition to promoted ones). Here's a snapshot of 4 in a row that show a range of performance:
Looking over hundreds of tweets, the pattern is clear - people are most interested in news about bigger named companies, less so in low level tech details.
Also, interesting is that despite having 6000+ followers, the average tweet is only since by ~1/10th of those people.
I am bumping this thread to see if anyone has seen our Twitter ads this week.
With the launch of the calculator, we've been running a more aggressive Twitter campaign. Here's an overview of the performance:
Twitter says this is a high engagement rate - 5-6% of impressions. From other campaigns we have run, this is one of our highest.
For reference, here's the Tweet:
Btw, just saw an access control manufacturer using Twitter' promoted account ad: