What is the reason for the unapologetic tweeting of the spoils?
The quid pro quo themselves make sense when you consider that regardless of the orginal intent of the publishers, they have essentialy become a defacto advertising co-op for the industry. And they seem to do little to conceal that fact from all but the most casual reader.
On the other palm hand there is a big differemce in my mind between accepting a dinner and then writing a favorable article in return, and openly and actively docu-tweeting the whole exchange. Certainly on the negative side, it will leave a bad taste in some peoples mouth. And though I might fall for a Specious article about some new camera, I don't care whether the writer liked the clams casino the night before, and they must know that.
So in that case, why do they shamelessly promote the payola? Only one rational answer comes to mind: Its a signal to the other manufacturers/advertisers of what their competitors are currently investing, and a subtle warning not to be left behind... Any other theories?
Is this Speco's version of a "Corruption Cruise"?
Most people who 'read' these rags most likely do not follow their contributors on twitter.
Most of these magazines are essentially free and automatically renewing.
And therefore don't trigger the same critical evaluation and subsequent justification as an IPVM renewal would, for example. People often sign-up for several complimentary subs early in their career before being fully aware of the bias and redundancy of the information. Even when they start to 'get it', they are unlikely to take the time to unsubscribe, since 'its free'.
This softest of soft-sells on the reader side demands an equally vigorous campaign by the sole profit center of the enterprise, namely selling 'customer access' to vendors, whether it be directly thru ads in the rag or indirectly thru customer lists. And nothing helps an ad like a 'independent' third-party's endorsement.
IPVM poll/survey idea:
How many of the following trade publications do you currently receive?