Host a paid vacation for trade magazine editors, get favorable coverage in return.
I honestly couldn't make this one up:
Speco Handshakes 2 Hugs Media Summit @Fire Island @GingerHill13 @SSN_Editor @SSIEditor @SecInfoWatch @SDMmagazine pic.twitter.com/0vHqQiJsvm
— Speco Technologies (@SpecoOfficial) July 30, 2014
Speco did not invent this, but their execution was superb.
At the end of July, Speco hosted a number of trade magazine employees for food, fun and a marketing pitch.
They got dozens of tweets like:
Feel like an IP video expert thanks to Speco's hands-on training and EZ networking wizards. pic.twitter.com/pzBBkQZY42
— Scott Goldfine (@SSIEditor) July 30, 2014
And
Hangin' with @SpecoOfficial on the ferry heading to fire island for dinner! #nomnom #securitytoday pic.twitter.com/ALHOy2PFhj
— Ginger Hill (@GingerHill13) July 29, 2014
Plus, each magazine wrote a glowing article on Speco. Here are the actual titles:
- SSI Editor-in-Chief Receives Speco’s IP Indoctrination
- Speco Woos Integrators With IP Savvy
- Speco From the Inside Out
- Entrepreneurial pride and technology advancement drives Speco
If you are a manufacturer and are interested in getting covered by a trade magazine, this is your template.
The only decision is whether or not the investment is worth it.