Intransa is one of the most spectacular failures in the history of video surveillance, blowing through $100+ million in funding.
Intransa's marketing guru leader guy was Jeff Whitney who brought such cringeworthy inventions as flexi green guy and the imaginary secret sauce that made Intransa's box better than the same one purchased off the shelf.
Now, he is joining forces with mismarketing legend Arecont Vision, becoming their VP of marketing.
Arecont is famous in their own right with wild camera replacement claims, false advertising, and their Spam, Twinkies and Arecont metric.
Arecont's Previous Marketing VP
The last Arecont marketing executive bolted to Digital Watchdog earlier this year. On his way out of Arecont, he had this to say:
"Like me, you may represent a company where the executives are afraid of what competitors or customers might say about them."
That is Arecont is a nutshell. Say crazy things, screw over customers and then blame people who call it out.
Not only has Intransa been resurrected as a new company with a similar name, voiding warranties and charging for customer support, they have a big new vision tactic. As Viakoo, they are offering video surveillance system monitoring for a monthly charge, though they will need lots of luck getting traction after burning so many of their partners and customers.
What's Next for Arecont?
This has been the quietest period of Arecont marketing in years. However, with their new marketing maestro aboard, perhaps we will see a reinvigoration shortly.