Everfocus Declares IPVM Anti-Everfocus

IPVM does not allow manufacturer promotion. Everfocus is unhappy about this.

We did a test of a Tatung install tool chosen and bought by us because it is a wrist strappable IP monitor, unlike the typical approach of requiring a separate laptop, tablet or phone. Our overall findings from the test were mixed.

Everfocus has their own install tool, but requires a separate laptop, tablet or phone. In the comments to the Tatung test, an Everfocus employee declared:

"You can get the ISC 2015 New Product Showcase Winner in the Tools Category, the Everfocus Sidekick for $200, then use your smart phone to achieve the same or better results."

I told the poster I was deleting the comment but that he could post again making it less promotional and disclosing affiliation. His second try:

"Not sure how to make this less of an Ad, but you can also use the EverFocus Sidekick in combination with your smart phone for much less money and achieve the same or better results. It has won the 2015 ISC New Product of the Year award."

I deleted this second attempt asking him to disclose his affiliation, describe what the product did and not to mention nonsense awards.

His response directly to me was:

"For whatever reason, you are just anti-Everfocus. I didn’t post anonymously, it clearly states I’m from EverFocus. Also, how is the ISC, the largest surveillance show of the year, a nonsense award? We simply have a much better product for a quarter of the price and yet you choose to review an inferior product from Tatune and choose to only mention ours. You are the one doing a disservice to the members of this community."

According to Everfocus, I am 'anti-Everfocus' but evidently 'pro-Tatung', a company I literally know no one from.

Manufacturers, in the future, if you want to use IPVM to mention your products, save us grief and follow our basic requirements (we explained this first here).

1. Disclose your affiliation up front explicitly, i.e., "I am from Everfocus." or "I am X at Everfocus"

2. Do not say your product is better. If there are specific reasons you believe your product is better, just say that. We enable X, or we have Y or Z, which the competitor product lacks.

3. Do not tout your awards. All of these awards are based on little real evaluation and never any testing.

Or you can just get mad at us and say we are against your company. But the other way is more mature and more productive.

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