Eventually, these monthly sales will end, and then what? DW recently stopped a promo that had been going on for a long time (over a year at least), and we stopped buying their servers because of it, they lost a lot of our business. I was going to start another thread, and then I found this one.
Up until recently, DW gave 8 camera licenses when you purchased one of their servers. In the past we considered building our own servers, if we did so, we would save about $600. At the time it wasn't worth the hassle of ordering parts, dealing with warranty issues in-house or the time it took to build the units for little savings, getting 8 licenses was nice, so it enticed us to buy their servers. DW recently eliminated the "double down" promotion that had been going on forever, each unit now comes with four licenses and not eight bringing the difference to almost $900. So we decided to build our own servers, we can build twice the server for $900 less than we can buy it from DW and keep plenty of parts on hand for in-house warranty repairs.
All of these sales are good if you get them while they're going on. But it's no way to build a long-term client base. We recently decided to stop all discounts and promotions at our own company, we found that all too often sales, discounts or promotions brought in customers that would go to the next sale the first chance they got while clients who paid full price would stay much longer. We want to attract only the best clients, presenting the value without the "sale" we offer has helped us do that.
NOTICE: This comment was moved from an existing discussion: Importance of Sales To Integrators - Statistics