The ASIS show has struggled the past few years as ISC West has continued to strengthen. While ASIS 2017 did better for exhibitors, concerns remain.
Access control manufacturer Open Options has sent out a thoughtful email about why they are not doing a booth at ASIS 2018, key excerpts:
While results vary from tradeshow to tradeshow, the trend is that expenses to companies exhibiting at these shows continue to increase and the value to the exhibiting companies continues to decrease.
Starting with ISC West 2018 in April, there will be three major tradeshows in Las Vegas in a year’s time. In our opinion, this poses a few issues:
1. This represents a significant investment in one general region for our national tradeshow participation.
2. Having a meaningful presence at major tradeshows requires additional staff who are then unavailable to service and support our customers that do not attend these shows.
3. The expense of these tradeshows ultimately affects our customers, and we feel continued investment in events of diminishing value is not fiscally responsible or fair.
What do you think?