Hi,
Respectfully, that is not correct. There has been a lot of regulatory activity surrounding the rules for drones. The FAA issued a Notice of Proposed Rule Making and published draft rules, but they have not been finalized and adopted. Currently there is still NO LEGAL WAY for a business entity to operate a drone for the purposes you describe.
https://www.faa.gov/uas/nprm/
These are *going to be* the rules when they are officially enacted. But they have not been enacted yet. So right now, drone flights have to be conducted under the current rules.
Currently there are legal Model Aircraft flights for hobby and recreation, and there are legal Civil UAS flights for civilian, non governmental operators.
The rules that cover the Model Aircraft flights are here:
https://www.faa.gov/uas/model_aircraft/
https://www.faa.gov/uas/media/model_aircraft_spec_rule.pdf
Note that these are "applied only to modelers" and “specifically excludes its use by persons or companies for business purposes.” 72 FR at 6690.
A "business purpose" does not have to mean "selling the video you make." Any use of a drone for any commercial purpose is prohibited under the Model Aircraft rules. The use case you describe for a real estate agent is absolutely prohibited. They actually call out "real estate listings, security and site surveys" as an example of what is NOT permitted. You can argue that you are not selling drone video, you are selling a house and the video is incidental to that business. But it doesn't matter. You are using a drone for a commercial purpose and it is illegal under the Model Aircraft rules.
The rules that cover Civil, Non Governmental UAS flights are here:
https://www.faa.gov/uas/civil_operations/
Drone flights can only be conducted:
(1) by a specific waiver of the rules called a 333 Exemption, which take about 6-12 months to obtain, cost $25k-100k in legal fees, and cover specific flights in very restricted areas such a particular movie set or site survey.
(2) by application for a Special Airworthiness Certificate. This is a huge process that I won't go into here. It just does not apply to the use cases you describe.
Neither of these paths is appropriate for the use case you describe. Even if you were willing to pay for an wait for a 333 Exemption, they would probably not issue it to you before the Final Small UAS Rules are enacted.
Some more information about this is available at http://knowbeforeyoufly.org/for-business-users/ Unfortunately, there is no legal way to do what you want. So when you ask what your "official corporate policy" should be, I think a policy that breaks the law is not a good idea. We are all really stuck, waiting for them to enact the final rules for Small UAS.
The Final Small UAS rules are currently expected to be enacted in June 2016 -- but don't be surprised by further delays. The good news is that whenever they finally enact them you will not need to be a full aircraft pilot. The current Civil, Non Governmental rules do require that the Operator of the drone be a aircraft pilot. But the draft rules in the NPRM create a special drone pilot's license that will be easier to obtain.
Sorry for the long post, but I am pretty interested & involved in the UAS industry and follow it closely.
Chris Gettings