Now, honestly, this may not be the best recruitment slogan ever but there may be more upside than first appears.
"Do What You Love" is one of the most common maxims for determining what to do in life. If you like football, become a football player, if you like music, becoming a starving artist, if you look pot, well...
Suffice to say, hardly anyone grows up loving or dreaming about being in physical security but I am not sure if that dooms it. A recent insightful Inc article called 'Do What You Love' the worst advice.
"It's easy to confuse a hobby or interest for a profound passion that will result in career and business fulfillment. The reality is, that type of preexisting passion is rarely valuable."
"Passion is a side effect of mastery... The satisfaction of achieving one level of success spurs you on to gain the skills to reach the next level, and the next, and the next. And one day you wake up feeling incredibly fulfilled."
That fits well with my experience. What about you?