Do You Cold Call?

The cold call is a classic 'dialing for dollars' technique. However, with the growth of the Internet, I wonder how this is changing.

Many people (receiving them) dislike them, though certainly their persistence shows that they can work.

What techniques do you use? Cold call on the phone? Email? Intro / referral from mutual friend or LinkedIn connection?

For me, at least, a call or email that at least shows some knowledge of what we do and what we are interested in, dramatically increases the likelihood of a response. Generic approaches are ignored almost always.

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