Dahua International Expansion

In Australia, Dahua has announced an exclusive distributor of their Dahua-branded products. You can read the PDF press release on the distributor's website at Seadan Security & Electronics dated January 16, 2015.

I believe this is highly significant as it appears to be the first such relationship with a distributor outside of China. The Australian technology market is often seen as a microcosm of what we see happening in the US market. As such, the Australian market may be used as a test ground before deploying new technology strategies more widely.

I think it is very interesting to see Dahua making this relationship with a distributor outside of China to sell and support Dahua-branded products. I'm sure this will cause anxiety amongst the multiple, existing distributors of rebranded Dahua products in Australia due to the impact this may have upon them.

What I hope this will bring to Australia is a clear and transparent supply channel where all the model numbers are kept the same as advertized on the Dahua website in China. This will make it much easier for system integrators, resellers and end-users to understand what they are getting. It should also make obtaining real support far more straightforward.

I think this is a very good move for Dahua and, if it works as well as I think it will, I think we Dahua repeat this in much bigger markets around the world.

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