I don't really see anything wrong with the video. Could it have been better? Yeah. But I've seen a lot worse. What it is missing, yes, are some sample shots and videos. I think that would be one of the main things any end user or integrator would want to see.
But then again, sample pictures and videos can be very misleading, especially if they are highly "optimized" and go into the territory of what they "theoretically" can do. They were called out once already on a picture in an ad and so has Avigilon recently. Maybe they didn't want to have to be challenged on that front in the video, but just wanted to show off their core manfacturing process.
Seems fine to me. What did you want John? Car chases and explosions!?!? :-) In fact after watching it all I am WAY more likely to consider using them in the future. I like that they are made in the USA (I won’t hold being in California against them) and have so much of their process in house instead of farmed out. So the video was done well enough to work on me!
If you are trying to convince people of your quality, having low quality video production is a risky way to accomplish it. That said, I guess you all do not mind, which means Arecont will be ok with this.
However, even Kickstarter videos have radically better production quality:
@Carlton: I like that they have an acronym for the NPI team. Makes it more official.
@Ross: Lab Coats! hahahahahaha
@everyone else (plus Carlton & Ross): Who is their intended audience with this thing?
Both videos (Arecont and Avigilon) are similar only in that they are attempting to 'tell the story' of their company.
Problem is, Areconts 'story' comes across as more of a multi-chapter user manual while Avigilons is more of a a quick start guide - as reflected in their individual lengths.
I have about equal interest in them both, yet I didn't make it through the entire Arecont video without forcing myself to. You have to really want to finish it in my opinion. Most non-uber-technical people won't want to (again, imho).
Storytelling is great..... but only if your audience is still awake at the end.
I understand what you are saying John and maybe all of our expectations are too low, but I was OK with it. I did think Avigilon's video was better thoughand it made me think we will take a look more at their offerings too. HoweverI think all of this is moot because I would have NEVERwatched either of the videos if they were not on IPVM.