In my humble opinion...
In the start of the video where they show the pictures being taken by a professional dslr canon camera is to allude you into thinking that the Axis camera uses/shares of the same technology and greatness that high-end canon cameras has and everyone knows of. (Nikon should buy a cctv camera manufacturer too =P)
And then zooming out the camera to have a very wide view of everything from very far away is trying to show the powerful capabilities of the camera. High quality, One camera can replace X cameras, Powerful zoom, less cameras to manage/maintain, etc.
"See the world at the tip of your fingers"
By the end they show that sharp looking guy that could be a CEO checking out his cameras live footage from the top of his 50 store building, from where he can control and manages everything by the click of a button via a easy to use software and outstanding camera video quality.
"You don´t need special and lengthy training to manage your system"
Cameras are becoming fashionable now. wow. we have come far. i hope soon we can start to customize and picking any color we want just like a ferrari.
Nice video =)