Pro Focus LLC | 04/20/16 02:03pm
30% margin is our goal, but it isn't always possible.
IP Camera Pricing and Markups Statistics 2015
Average markup in the survey was 35%, which equates to 26% margin.
Pro Focus LLC | 04/20/16 02:21pm
I should have mentioned before that I would never sell an end user a camera for self install. It is not a principal thing where I won't do it because I am missing out on labor. There are a few reasons why I wouldn't do it:
1) Warranty - I would never support or warranty any item that I didn't install myself. It is way too easy to break or not properly install this type of product. We will end up pointing fingers.
2) Value add - What value am I adding to the box? If you don't need my expertise installing it, what use am I? Surely you will call during install asking for this info, for free no less.
3) Spend your own time hunting it down on eBay/Amazon/Aliexpress if you just want a box. I have spent many years finding the best places to buy my products (balance of cost and support). This time and effort is to grow my business, not necessarily yours.
4) Capital - Why should I tie up my capital for your convenience? Just as in #2 where I am not adding anything of value for you, you are only taking from me, by the way of tying up my capital, which could be used to support the sale to a better client.